Lost Reasons

When a lead doesn’t move forward with a treatment or service, knowing why can be just as important as knowing how they got there. 

Lost Reasons in Beami helps you track why potential clients didn’t convert into sales, giving you valuable insights to improve your processes and/or pricing.

What Are Lost Reasons?

Lost Reasons are specific explanations for why a lead decided not to proceed.

These could be due to cost, competition, scheduling issues, or other issues. By identifying and tracking Lost Reasons, you can address potential gaps and rework your approach to increase conversion rates.

When a lead moves into a Stage linked to a Lost Reason, you’ll be prompted to assign a reason, ensuring you always have information to work with.

Default Lost Reasons in Beami

Beami provides a set of standard Lost Reasons to help you get started:

Managing Lost Reasons in Beami

You can access and manage your Lost Reasons in settings:

Settings → Account, then Lost Reasons

Edit a specific lost reason by clicking on the Lost Reason “Options” (…)
- Click on the three-dot menu next to the reason on the left.
Click “Edit lost reason”

You can change the lost reason here and add sub reasons - Toggle on the sub reason to add it.

Adding a New Lost Reason

1. Click the “+ Lost Reason” button in the top right corner.

2. Enter a new reason (add sub reasons if needed) and save it to your list.

Deleting a Lost Reason

If a Lost Reason is no longer relevant:

1. Click the three-dot menu next to the reason.

2. Select “Delete lost reason”.

Note: Once a Lost Reason is deleted, it cannot be recovered, and any associated data may be lost.

Assigning your Lost Reasons Milestone to a Stage

Milestones are key checkpoints in your sales journey that help you measure lead progression. When a lead enters the Lost stage you can link the lost reasons milestone which (as shown above) includes a dedicated section where you can add specific reasons for lost leads. Linking lost reasons to your workflow, helps you identify the areas that leads to loss in sales.

Want more info on your Milestones - Click here to head over to the article

How To Link a Stage to Lost Reasons:

Go to the “Lost” Stage in a Box
Click the three-dots (…) menu on the Stage
In stage settings you’ll find the Milestones field - Toggle on the Milestone

IMPORTANT:
A stage can only be linked to one milestone, and once linked, it can’t be changed.

You’ll be notified that - Once you select the milestone and save it, you can't change it
- Click “Okay”
Chose the “Lost” in the dropdown menu.
Click “Save”.

This Stage will now always be linked to the Lost Milestone, when a lead moves into the Lost Stage you will be asked to specify the reason for lost lead.

You can change the specific lost reason on a lead:

Go to the lead and “View Contact”
In the “Contact” tab, in the Lost Reason field - click the dropdown menu and select the lost reason applicable to the lead.

Use Lost Reasons to gain deeper insights into your sales pipeline and improve your lead conversion strategy. Visit the Lost Reasons section in Beami’s settings to review, edit, or add new reasons.